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Press Release 19th December 2006
007 COMMUNITY RESPONDERS
A new campaign to save lives is launched today with the backing of the makers of the new James Bond film Casino Royale. James Bond, played by Daniel Craig, lives on in the latest Bond film thanks to the skills of Vesper Lynd. She restarts 007’s heart using his latest gadget - a portable defibrillator.
In real life specially trained volunteers known as Community Responders are saving lives in a similar way every day. The launch today of the 007 Community Responder campaign aims to encourage more people to join the ranks of these special ordinary people.
To find out how, to become a community responder click here.
Dr Will Orr, Clinical Lead for the Thames Valley Cardiac Network, said: “Huge advances in the treatment of heart attack have been made in the last 20 years, but many people still die before getting help. We hope that James Bond’s life being saved by a defibrillator in Casino Royale will raise awareness of this issue and encourage a wider range of people to join our Community Responder programmes.
” Richard Davies of South Central Ambulance NHS Trust, said: "In the ambulance service we know only too well that if nothing is done prior to our arrival the chances of saving a patient’s life are significantly reduced. Early defibrillation significantly improves survival rates and with modern automated defibrillators life-saving skills are available to almost anyone."
